The importance of optimizing your platforms for search engines is critical, and so are the skills of the person who does it. Between freelancers, agencies, in-house specialists and a do-it-yourself approach, here’s an overview of what you should expect:

Freelancers

There are freelancers for every price range and you generally get what you pay for. Beware of the ultra-cheap SEO scam and take your time verifying the reputation of higher-priced ones.

The advantage is you’ll spend less money than hiring someone in-house, while still having an expert on the job; the downside is you won’t have his or her full attention since freelancers need multiple clients to have income.

An adequate solution if you’re getting started and want someone with expertise for a competitive price.

Agencies

An agency like SEO Singapore Services can offer a wide range of services which include SEO and other marketing-related packages. This company offers expert work for attractive prices. To find out more about their packages and offerings, visit their website at www.seosingaporeservices.org to learn more.

When you don’t have the budget for hiring the best SEO consultant in-house, but don’t want to commit to a single freelancer, agencies are a good option. The downside is the agency is an outsourced team, which might make the work feel detached or sometimes inconsistent over time.

In-house

An in-house SEO specialist is usually advised for medium and large businesses. This is the best option if your strategy is complex and has multiple metrics to track.

The advantage of having a specialist in the office is that he’ll have a deep knowledge of your business, you can talk face-to-face and discuss each step, and he can coordinate directly with the marketing department.

The downside is that in-house SEO is usually more expensive, needs at least intermediate-level experience in the field to be effective, and you need to have enough SEO-related work to justify the hire.

DIY

The good news is you can also develop and implement your own SEO strategy. Many popular website-building platforms have SEO tools that either optimize your website automatically, or have easy to follow guides to help you steer your content towards visibility.

This is the cheapest solution, though it comes with a learning curve (you’ll get good at SEO, but you have to invest time and effort), and you must realize if doing your own SEO is not keeping you from focusing on more relevant tasks, such as running your business. In that case, the options above are still better.